A Great Read at http://www.googlesearchfake.com



THERE might not be an official word in Swedish for "ungoogleable", meaning "impossible to find via web search". But mark my words, there used to be.
The Language Council of Sweden, which oversees the addition of new words to the official Swedish lexicon, had lined up ogooglebar, to become an official part of the language.
Then Google lawyers heard about this accolade to a household name and told the council they did not want its trademark used. And the world's largest internet search company even rewrote this small enclave of a charming language saying it should be "something that cannot be found on the web using Google".
The council decided Google had gone gaga and dropped the word from its list: “We are deleting the word, marking our displeasure with Google's attempts to control the language," the council's director, Ann Cederberg, said.
"One purpose of the neologisms list is to show how society and language development interact with each other. Google wanted to amend the definition and add a disclaimer about its trademark. The Language Council has tried to explain the purpose of the list. We do not deviate from our basic approach to language …" Cederberg said.Google, she said "has forgotten one thing: language development does not care about brand protection".......
To read this excellent article please visit http://www.googlesearchfake.com

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