THERE might not be an official
word in Swedish for "ungoogleable", meaning "impossible to find
via web search". But mark my words, there used to be.
The Language Council
of Sweden, which oversees the addition of new words to the official
Swedish lexicon, had lined up ogooglebar, to become an official part of
the language.
Then Google lawyers heard about
this accolade to a household name and told the council they did not want its
trademark used. And the world's largest internet search company even rewrote
this small enclave of a charming language saying it should be "something
that cannot be found on the web using Google".
The council decided Google had
gone gaga and dropped the word from its list: “We are deleting the word,
marking our displeasure with Google's attempts to control the language,"
the council's director, Ann Cederberg, said.
"One purpose of the
neologisms list is to show how society and language development interact with
each other. Google wanted to amend the definition and add a disclaimer about
its trademark. The Language Council has tried to explain the purpose of the
list. We do not deviate from our basic approach to language …" Cederberg
said.Google, she said "has
forgotten one thing: language development does not care about brand
protection".......
To read this excellent article please visit http://www.googlesearchfake.com
To read this excellent article please visit http://www.googlesearchfake.com
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